We Own A Million Dollar Home But You Aren’t The Cheapest
A classic line we hear from folks in the ‘shopping around’ phase: “I can get it cheaper from Company X.”
Our respectful response: “Then get it cheaper from Company X.”
In a market as competitive as IT services, (where no federal or state license is required), a race to the bottom usually leads to bad behavior — but smart customer know this. The US Navy doesn’t award submarine construction contracts to the lowest bidder. Every great and successful brand is known for something other than lowest cost.
Henry Ford achieved initial success with mass production, interchangeable parts, and efficient manufacturing processes resulting in the lowest cost vehicles on the market. Quickly, Ford realized that people didn’t actually want the cheapest car. They wanted, and still want, a car to be proud of, a bit safer, a bit more stylish, and in the current world we inhabit, maybe a bit more eco friendly.
Everyone wants quality products built by people who care. Not coincidentally, people who care are usually paid a living wage. Their vocation allows them to be productive company contributors, but also productively contribute to their communities.
In the long run, ‘I can get it cheaper’ is a refuge for folks possessing short term, transactional thinking. Ultimately they realize ‘you get what you pay for’ is not just a cliche.
This post is adapted from https://seths.blog/2014/05/the-tyranny-of-lowest-price/ and thank you Seth for the inspiration!
The FBI, Microsoft, and Google Will Never Call Or eMail You
This is a nicely done single page computer security refresher from the FBI.
Of particular interest is the note in the lower right:
Note: The FBI does not send mass emails to private citizens about cyber scams. If you received an email that claims to be from the FBI Director or other top official, it is most likely a scam.
Replace FBI in that note with ‘Apple’, ‘Dell’, ‘Microsoft’, ‘Google’, etc., and it still holds true. Those companies will never contact you directly via email, browser pop-up, phone, text, carrier pigeon, etc., regarding a security issue. If you think they are contacting you directly with a legitimate communication, they aren’t. Please delete the email, don’t take the phone call, and dismiss the browser popup.
Very Real Customer Requests
- My printer won’t scan, how much to fix it?
- I have a computer software problem, what do you charge?
- I need to use my computer for some important work and am leaving for up north soon. Can’t get to my copier either as it’s buried in a mess. Very frustrating. How much to fix?
- Need to recover data from a USB drive. What will it cost?
- I’m looking to increase my web traffic/inquiries. How much to make the adjustments?
- My Surface Pro and MSI laptop no longer work. I would like to get photos off of them. How much would it cost?
In each instance above, when we requested additional/followup information, the person refused to provide any details without a price. If the above customer requests seem reasonable to you — please, please, please don’t contact us.